First Kid London began with a simple belief: keeping your baby close should feel natural, beautiful and effortless.
As a fashion and textile designer, I have spent years understanding garments — how fabrics feel against the skin, how construction creates comfort, and how thoughtful design can make everyday life easier. Over time, being surrounded by mothers and babies made me notice something else: parents were often expected to choose between practicality and style, between carrying their baby close and moving freely through their day.
I wanted to create something different.
That idea became First Kid London — a babywearing sweatshirt designed to feel like part of your wardrobe, not a piece of equipment. Soft, considered and easy to wear, it brings together clothing and babywearing in one design, allowing parents to keep their little one close while continuing with everyday life.
Every detail has been shaped by my background in fashion, textile and garment production, with comfort, quality and thoughtful functionality at the heart of the process. But beyond the product itself, First Kid London was created around something much more meaningful: connection.
And that connection goes beyond parent and baby.
We don’t want First Kid London to simply be a brand you buy from. We want to build a community with you. Through our events, conversations, your experiences and your feedback, we want you to have a genuine place in the story and in what we create next.
Think of First Kid London as a journey we are beginning together. Those who discover us in these early days are not simply our first customers — you are part of our beginning. We hope that, as the brand grows, you will grow with us, meet one another, share your stories and help shape the future of First Kid London.
There is so much we want to create, explore and experience together.
This is only the beginning — and we would love to have you with us from the very first day.
Mary Kahshan Zamani
Founder, First Kid London